LOEWE – Half of you, half of me, half of us

I work as PR in a luxury firm in Dubai, and often in my work, I come across lovely little stories of brands. Don’t get me wrong- I’m not trying to make a pitch here. It’s something very simple, but it easily calls to my heart – especially if there is a little bit of love in this story involved.

It started something like this – we were gifting a few things, and we included the LOEWE 001 fragrances in it. In the bags, we put men and women’s. Curiosity (and frugality) got the best of me and I asked why did we need to put both? We could conquer much more gifting if we just gifted based on the receiver’s gender. I really didn’t think there’d be a story to it. But, here goes:

The fragrant pair is both notable for their freshness and calming scents. After a little reading, I read that the brand says that, “Two unique fragrances, Man and Woman, created at the same time. Two accomplice fragrances, non-existent one without the other, in constant conversation … Perfectly complementary, when they are combined together, the two fragrances create a third scent.”

So, in simpler words – both the scents share 50% of the same ingredients and 50% different ingredients – just like how a couple is – similar but different, but together, they compliment each other.