A lot of time, mostly for work (I’m a PR, if you didn’t know), I end up researching a lot about upcoming trends, things that might or might not work for the clients I work on and ways to keep the brands we represent on top of all editorial minds. And since most international brands do not allow regional press releases, we work on press blasts.
One such press release that I worked on most recently was a collection of upcoming FW19 trends.
Welcoming the Fall/Winter 2019 season, there is a whole host of new trends to have on your radar – from purple hues to fluorescent flashes, and dark florals to checks on checks and more checks. The roundup includes this season’s top trends, with selections from fashion, beauty and interior brands. including LOEWE, Moynat Paris, PAULE KA, de Grisogono, Givenchy Beauty, Silsal Design House, Tutus Kurniati and The Rug Company
PURPLE REIGN
It’s time to make room for a new hue. Purple is the color of the future as seen on the runways of FW 2019. From light pastels to deep plums, mauves, and magenta variations, embrace the color that is making its presence known.
DARK ROMANCE
Think of this trend as a less obvious take on Victorian. Floral prints, laces and frills – totally worth it for this season’s wardrobe.
CHECKS ON CHECKS
Boucle, Tweed and Checks are back on the fashion menu and particularly in bigger jacket and bag form. If you’re in love with check and tartan prints, you won’t resist to a checked printed coat’s timeless charm.
FLUORESCENT
FLASHES
Neon might have been a big trend for summer 2019 but is certainly not leaving autumn and winter. So, don’t go packing away your summer brights when the colder weather comes.
OTT
FLUFF
“It’s so fluffy” …Undoubtedly the most prominent trend to come out of the autumn/winter 2019. Alternative fur trend is generating fluffy things for every part of your look. Hairbands, coats or shoes – it’s all fluffy!
POWER-PUFF
SHOULDERS
There is a puff-sleeve personality for everyone. Puffy sleeves were a big trend but now they are bigger than ever. It invited all of us to feel like princesses—or at least, to dress in a way through our dresses, our blouses and our sweaters.
SEASONAL
SPARKLE
Sparkles, glitter and sequins are all must-haves for the 2019’s party wardrobe. Think Christmas-party-dressing looks even if it’s only a September dinner you are planning for.
SUPERSIZED
BAGS
Tiny totes are nice but enormous totes are on trend! This is probably one of the most useful trends of the season – for once, you will be able to house everything you need.
SWATINESS 